Choosing your emailing fonts is just as important as the other aspects of your business branding. Just like choosing the right logo or brand colors, the typeface you use in your communications is vital to the success of your campaigns. Not only can a font help to convey your brand and add an emotive quality to your communications, but it can also affect your open rates and conversions. Keep reading to discover why it’s important to choose the best email font(s) for your business.
Why Do Your Email Fonts Matter?
These days, people are spending less time going through brand emails than ever before. By 2021, it was recorded that people spent only 10 seconds reading brand emails. The time spent reading marketing emails has decreased by 33% since 2018. This means that you have to do whatever you can to grab the reader’s attention. This includes creating a catchy subject line, using suitable background images or GIFs, and carefully choosing your email fonts.
Typography, or the use of letters and text to make the copy legible, clear, and visually appealing, is a crucial element to your communications. When looking for the best fonts for emails, it’s important to keep your brand in mind, but more importantly, consider your audience and how they’ll perceive the message.
Choosing email-safe fonts will ensure that your text renders properly in different email clients. This will make your communication easier to read and will ensure that it appears in line with your brand while also being visually appealing to your audience.
Using Custom Fonts in Email
Using custom typefaces is a great way to identify your brand before the readers even get to the content. The primary benefit of using a custom font for your brand is that you have ownership and rights to the typeface. This means that when you use it consistently across all your communications, this custom font becomes synonymous with your brand.
However, there can also be some issues when you use custom fonts for emails. One of these concerns is the display of a custom font in an email. Not all email clients support the use of custom typefaces. In these situations, the email provider won’t be able to render the typeface and instead will revert it to their default font.
How to Choose the Best Email Font?
Before you decide on what a professional email font to use, let’s take a look at some of the factors you should consider.
Branding
Fonts can evoke different emotions and feelings. Some typefaces are professional, while others are more playful or casual. When choosing your mail font, you should look for something that aligns with your brand. If your brand is playful or edgy, using an overly professional typeface can be confusing.
Legibility
Having your text easily readable is an important aspect to consider when choosing the best business email font. If the reader can’t easily read your content, they’ll skip your email and move on to the next one. As such, the typeface you choose shouldn’t be too complex, with multiple slants and curls.
Neutrality
The best email font for business is one that blends in harmoniously with your other content. Yes, it should be visually appealing to draw the reader in, but it shouldn’t be so overpowering that the reader misses other important elements such as a call-to-action, important links, etc.
10 Best Fonts To Create Eye-Catching Emails
Let’s take a look at ten of the best email fonts.
Typeface 1: Arial
It features soft curves, which make the font appear less stiff. It might seem a little plain if you’re looking for something with more punch. However, it’s a good option for businesses looking for a classy font to add a finishing touch to their emails.
Typeface 2: Times New Roman
The benefit of using this classic font is that it’s a default option in many email clients, making it one of the best email-safe fonts to consider. However, the letters can be a bit narrow, making it hard to read long texts.
Typeface 3: Helvetica
It is a trendy font that works well for titles and headings. However, users should pay attention to letter spacing in longer texts as the typeface spaces the letters quite close together.
Typeface 4: Verdana
Verdana is a great font because it was designed for low-resolution screens. As such, it features wide lowercase letters, which makes it ideal for email body text.
Typeface 5: Courier New
If you want something with a typewriter-style appeal, then Courier New is a great option. It’s full of old-world charm while still being easy to read. It doesn’t fit with all brands, but if it aligns with yours, it could be a great match.
Typeface 6: Calibri
Calibri is one of the best fonts for Outlook. The main reason for this is that it’s the default typeface of that email client. As one of the best Outlook fonts, it’s incredibly legible and works well for buttons, call-to-actions, and more.
Typeface 7: Georgia
Georgia features wide-spaced letters, which makes it very easy to read. This is why it’s a popular option for newspapers and books. You can use Georgia to make your content appear more official and reliable.
Typeface 8: Palatino
Palatino is a very sophisticated font with thin lines. It’s ideal for titles and ads but can also make it easy to read longer texts or text combined with images.
Typeface 9: Tahoma
Tahoma is very similar to Verdana but features narrower symbols and tighter letter spacing. This gives it a more current appeal. It’s perfect for on-screen use, such as emails, websites, and more.
Typeface 10: Trebuchet MS
Trebuchet MS features subtle curves and is a great typeface to add some artistic flair to your emails without affecting readability. Its decorative flair isn’t too overwhelming and doesn’t take away from the rest of the elements. Still, it’s best used with shorter texts.
Final Thoughts
Choosing the right professional fonts for emails is important for your branding. However, the font can also have an impact on your open rates and conversions. Choose a font that’s aligned with your brand but is also easy to read and visually appealing.
To monitor the effectiveness of your marketing campaigns and keep track of important metrics such as open rates, consider using the Free Email Tracker for Gmail by PandaDoc.
