Monitoring your email analytics is essential in determining whether your marketing campaigns are successful. Your email marketing analytics can give you valuable insights, such as whether your emails have been opened, whether users clicked on the links, and more. However, tools to track your email campaigns can become successful, so why not learn how to use analytics for email marketing? Keep reading to discover how to track email with Google Analytics (GA).
Why Is It Important to Track Email Campaigns?
Email campaigns are a great way to promote your business or services. But how do you know if they’re working and being read and interacted with? Are your campaigns reaching the customers? Are you meeting your goals? Without analytics for email, you’ll have no idea how effective your campaigns are.
Email is well known for having a high ROI. In fact, a recent marketing study found that the median ROI for mail marketing is 122%. That’s four times higher than any other platform. With stats as high as that, you want to make sure you’re monitoring your strategy and making improvements where necessary.
Email marketing analytics can provide valuable insights beyond just whether your emails are being opened. By monitoring your open rates, bounce rates, click rates, and customer behaviors, you can adjust your campaigns according to this data. Acting on data-driven decisions means you can improve the success of your campaigns without relying on guesswork.
What Are the Benefits of Using Google Analytics for Email Marketing?
There are numerous benefits to using Google Analytics for email tracking. One of the biggest benefits is that GA is free to use. This means there aren’t any additional expenses affecting your bottom line. You might even be using the platform to track other metrics for your website and other digital ad campaigns, so why not also do email tracking with Google Analytics?
Some of the other benefits of tracking your mail campaigns with GA include:
- It tracks email opens
- It tracks link clicks
- You can follow the user’s activity beyond the email
- You can segment visitors, campaigns, and sources
- You can keep track with advanced reporting
How to Use Google Analytics to Track Emails
You probably already have a GA account to monitor your website, digital ads, and more. But if you don’t, it’s easy enough to create an account, and it’s free. Once you have an account set up, you can start email tracking in Google Analytics.
This is how you’ll start drawing your email Google Analytics report.
Step 1: Enable UTM Tracking
In order to track your emails using Google Analytics, you’ll have to add UTMs (Urchin Tracking Modules) to your links. The UTM in the link is what will report back to GA, and it can provide five different pieces of information such as the source, medium, campaign, term, and content. This means you can create UTM links for various campaigns, such as email, social media, and more, to see which platform performs the best. UTMs for Google Analytics can be created in Google’s URL Builder and added to your emails.
Step 2: Track Acquisition Metrics
Once your UTM links are added to your email campaigns, you can start tracking various metrics. First, you’ll want to look at your acquisition metrics. You can find these by clicking on ‘Acquisitions’ on the menu to the left. This Google Analytics email report will show you how many website visits have been generated from your email campaign, as well as how many people are visiting for the first time because of your email.
Step 3: Track Behavioural Metrics
Next, you should also track the behavioral metrics. These Google Analytics email reports will show you what users do once they reach your website after following the link in your email. How long do they stay on the website, what other pages are they visiting, and how long do they spend on each page? The longer they stay on your website, the more successful your email campaign is. If your bounce rate is high, you should see what you can improve to keep them around longer.
Step 4: Track Conversion Metrics
The conversion rate is the most important metric for an email in a Google Analytics report. This will be a clear indication of how well your campaigns are performing. The goal for most email campaigns is to generate conversions. You can set your conversion goals in GA and monitor how well your campaigns perform.
Another Simple Way to Keep Track of Sales Emails
Google Analytics is a very useful tool to monitor the success of your email campaigns. However, if you’re looking for a simple way to monitor the day-to-day happenings with your emails, check out the Free Email Tracker for Gmail browser extension. This extension works directly in your Gmail account and will show you whether emails have been opened at a glance. It’s a great tool to use alongside the email Google Analytics reports you can evaluate.
This tool enables you to monitor whether emails have been opened, how many times they’ve been opened, and it shows you when the email was opened last. This information is valuable when combined with the metrics from GA.
Final Thoughts
Email tracking and staying on top of important metrics are essential to ensure the success of your email campaigns. Tools like Google Analytics and the Free Email Tracker for Gmail give you what you need to keep an eye on your campaigns.
Why not try the Free Email Tracker for Gmail extension now and see how easy it is to keep track of your emails?
