The 10 Best Snov.io Email Tracker Alternatives and Competitors

Have you ever wondered whether a client or lead has seen your message? Do you need help determining whether leads are interested in your marketing campaign? Look no further because email trackers will tell you all that and more. However, an email tracker isn’t a tool intrinsically part of your mail provider. Instead, you use tools like the Snov.io extension to track your email. However, we also look at Snov.io’s competitor options.

What Is the Snov.io Extension?

Snov.io is an all-in-one CRM tool, but you can also use its email tracker on its own. The email tracker is free on the Chrome Web Store and lets you see when the recipient opens your emails. It also shows how many times they opened it, and you can use it to set reminders on when to answer or send a follow-up email.

You can see the complete history of email opens on the recipient log and schedule emails. All of these features are available from inside your Gmail inbox. Snov.io paid packages aren’t for email tracking but for other features, like CRM tools, technology checker, email warm-up, and more. These packages start at $39/month and go up to $2,999/month.

You can use this email tracker extension if you’re looking to track the basics of how recipients respond to emails. However, it doesn’t have some of the more advanced tools, so it’s better for freelancers, individuals, and small businesses.

Pros and Cons of Snov.io

Pros:

• Free email tracker
• You can schedule emails and reminders
• Shows you how many times recipients opened emails
• Offers a more comprehensive CRM solution

Cons:

• The free version is basic
• Paid packages are pretty expensive

How to Choose the Best Email Tracking Extensions?

Email tracking software should have a few features to work as intended. The most prominent feature is that it should show when the recipient opens it. It’s best if it also has a timestamp, whether it’s how many hours/days ago they opened it or the actual date and time listed.

Next, it should show the number of times the recipient opened the email and the date or timestamp of the latest time they opened it. Another feature, which is more advanced but appreciated, is when it shows whether the recipient clicked on a link or downloaded an attachment. It can also show bounce and unsubscribe rates and various other statistics, which helps you better understand how good a campaign is doing.

Lastly, we also prefer an email extension that works from within your inbox, as this integrated approach means it’s more user-friendly. It can become confusing if you have to navigate various platforms when trying to track your messages. Below, we look at some alternative options to Snov.io to see which works best for your purposes.

Overview of ZoomInfo SalesOS

ZoomInfo’s SalesOS is a comprehensive solution perfect for generating leads. While its focus isn’t tracking emails, it helps you better understand what your clients want. However, this software is exclusively for businesses and requires a legitimate business email for you to contact support or enquire about the pricing. Its main features are:

• SalesOS
• OperatingOS

SalesOS

The SalesOS helps you build your pipeline while defining markets and discovering buyers. It uses B2B sales prospecting software to help generate leads and drive your sales. You can use the Chorus feature to analyze calls, emails, and meetings to make better changes that impact your bottom-line sales.

OperatingOS

The OperatingOS tool helps you orchestrate your data management better and create automated data processes. This aims at enriching your data and merging deduplicated data to provide a more streamlined workflow.

Pros and Cons of ZoomInfo SalesOS

Pros:

• A comprehensive sales solution
• Contains various advanced features
• Offers a 14-day free trial
• Helps analyze your business interactions

Cons:

• No free version
• A business-exclusive solution

Overview of Apollo.io

Apollo.io is another Snov.io alternative that offers a complete sales OS system. It helps prospect and enrich your leads and enables you to engage with customers. The free version provides basic email tracking, but the paid version offers advanced features like click rates. The packages range between $49/user per month and $99/user per month. We look at this email tracker extension’s primary features.

• Email Tracking
• Contact Management

Email Tracking

You can track your reply and meeting rates with the free Chrome extension. You can further schedule automated follow-ups and reminders. However, with the paid version, the tracker also gives you data on your open and click rates. 

Contact Management

You can use basic filters on your contact, using their title, industry, personas, locations, or keywords. However, advanced filters are also available with the paid packages, allowing you to use categories like revenue, job postings, and more.

This email tracker extension is best for small to medium businesses, as using the proper email tracking features still costs money.

Pros and Cons of Apollo.io

Pros:

• Available with all mail providers
• Free software
• Automates follow-ups and meetings
• Allows advanced email tracking and team activities

Cons:

• The free version doesn’t show open rates
• The free version only available on Gmail and Microsoft

Overview of Overloop

Overloop is another all-in-one email marketing solution. It works with Gmail and helps you complete mass marketing campaigns. However, it’s a bit limited in the package department, as there’s no free package and only one paid option, which is $99/month. However, the email tracker extension offers the following features:

• Messages Tracking
• Email Finder

Messages Tracking

You can check your opens, clicks, and replies with this software. It also provides bounce rates and out-of-office replies with the chance to schedule a reminder when the recipient is back in the office. However, that’s not all it tacks. You can also track LinkedIn messages and if contacts accept invitation requests.

Email Finder

This system helps enrich your contact list as it finds missing emails. You can import clients directly from LinkedIn, CVS, or Sheets, which helps manage your contacts. You use credits with the email finder, and the price for 250 to 10,000 credits is $39/month to $499/month.

Unfortunately, this alternative is quite expensive, and you can’t use the email tracker extension alone. It’s a better alternative for large businesses that focuses on generating leads.

Pros and Cons of Overloop

Pros:

• Complete email tracker
• Offers different credit packages
• Integrates with LinkedIn
• Provides templates and variables for personalized emails

Cons:

• No free version
• Only one package is available

Overview of RocketReach

This alternative software is an excellent option for finding leads and emails but not so much for tracking emails. However, it can fully integrate with Zapier and Salesforce. There are individual, team, and enterprise plans, and essential, pro, and ultimate packages in the individual and team plans. The pricing starts at $80/month and goes up to $300/month or higher with custom plans. The below features form the core of this brand:

• Contacts Database
• Various Integrations

Contacts Database

This competitor brand boasts one of the largest databases for contacts, meaning you can use the email look-up feature to generate leads. Over 700 million profiles are available, and a browser extension ensures you can access them from within Chrome.

Various Integrations

You can easily integrate it with CRM platforms, the most popular of which are Hubspot, Salesforce, Compose, and more. It also supports a connection with LinkedIn to create a more comprehensive database and contact management.

However, this Snov.io alternative is better for companies who want to view new contact details and leads instead of tracking their emails.

Pros and Cons of RocketReach

Pros:

• Access to a massive contact database
• Supports multiple integrations
• It has a free version
• Stores emails and phone contact details

Cons:

• The free version is limited to five look-ups
• No specific email tracker software

Overview of UpLead

UpLead is more of a lead-generation tool than an email tracker, and it scrapes information from multiple platforms like Slack, LinkedIn, Salesforce, and more. You have access to 50+ search filters to find information on prospective leads. You can access a seven-day free trial, but the packages fall between $99 and $399 per month. The features below form the essence of this software competitor:

• Email Verification
• Email Finder

Email Verification

You can test whether an email is valid using the email verification tool. This tool will ensure that you don’t send messages to emails that bounce and saves you time. Further, any emails supplied using this software are already verified while scraping them.

Email Finder

You can use the email finder to find prospective leads within minutes. Further, the Chrome extension ensures you can complete this process within your browser. Visit LinkedIn and other platforms, and the extension will automatically grab the leads.

This software is quite expensive, and if you’re only looking for a reliable email tracker, then this isn’t it. However, it’s ideal for more prominent companies if you want to find prospective leads.

Pros and Cons of UpLead

Pros:

• Excellent for lead generation
• Integrates with email tracker software
• It provides a Chrome extension
• You can view various leads at a glance

Cons:

• No inherent email tracker
• Expensive alternative

Overview of Intuit Mailchimp

Intuit Mailchimp offers a marketing solution, part of which is the email tracker and comparison tool. There’s a free version with limited features like restricting your monthly email sends to 1,000. However, there are also multiple packages, starting at $13 and going up to $1,510 monthly, depending on your contact quantity. However, there are also custom packages, and you gain access to these features:

• Messages Tracking 
• Campaign Benchmarking

Messages Tracking 

You can use the reporting tool to see how your campaign is faring. It’ll show you statistics like the open and click rates, how many bounced, and if recipients unsubscribed. This tool lays it all out well-organized, allowing you to see how your campaign is doing with a glance.

Campaign Benchmarking

Not only can you track your campaign, but you can also see how it’s doing relative to competitor brands. It’ll show you how your open, click, and bounce rates compare to others and ways you can improve your campaigns. 

This alternative to Snov.io can be expensive or affordable, depending on what you need and the size of your contact list. It’s a good overall option for small to large companies, with excellent features.

Pros and Cons of Intuit Mailchimp

Pros:

• Offers in-depth email tracking analytics
• Campaign benchmarking
• It can be an affordable alternative
• Provides A/B testing

Cons:

• It doesn’t integrate with Gmail
• The free version limits emails to 1,000 per month

Overview of Lusha

Lusha is another alternative that doesn’t necessarily offer email tracking, but it provides excellent lead generation. This competitor provides you with a personal prospecting hub and is geared toward companies. It has a free version, and the packages range from $39/month to $69/month, or you can scale it to your business with custom pricing. The below features are available:

• Lusha Extension
• Multiple Integrations

Lusha Extension

The extension is available on LinkedIn contacts to enrich the data you gain from recruiters and company websites. It can show you up to 25 contacts in one go and gives you features like job change alerts and standard prospecting features.

Multiple Integrations

You can integrate with your favorite CRM platforms, like Outreach, SalesLoft, Salesforce, and MS Dynamics. It further supports SSOs like Google and Office 360 as a standard, Okta, Azure, and more available in custom packages.

Lusha is a good platform if you’re looking to increase your sales but not so much for tracking your emails. You can effectively manage your contacts and send mass emails to specific clients.

Pros and Cons of Lusha

Pros:

• Multiple integrations
• Extension enriches data gain
• Personal prospecting hub
• Various contact filters

Cons:

• No email tracker as such
• Free version limited to 5 credits and one user

Overview of Hunter MailTracker

Hunter offers the free extension MailTracker to Chrome clients wanting to know when their email is opened. This extension works from within your Gmail inbox. However, it also offers more advanced tools, like monthly verifications, domain searches, and more. There’s a free version and packages for these from $9 to $29/month. View the email tracker features below:

• Chrome Notification
• Email Activity Feed

Chrome Notification

You receive real-time Chrome notifications if someone interacts with your email. You can view the statistics of when they opened it and how many times they viewed it. It also alerts you if the recipient doesn’t open it within 48 hours.

Email Activity Feed

You can see the email’s history at a glance in a sidebar within your inbox. However, that’s not all; just as you can view a specific email’s history, you can also look at your activity feed in a separate module, showing you all your tracked emails, whether opened or unopened.

This Snov.io competitor is perfect for individuals, freelancers, and small businesses, as it’s affordable, and you can use the email tracker without all the other tools coming with it.

Pros and Cons of Hunter

Pros:

• Works from within your inbox
• Provides separate activity feed module
• Receive life notifications 
• Offers a free version

Cons:

• Only available for Gmail users
• The free plan doesn’t provide a tracking history

Overview of Reply.io

Reply.io is primarily an engagement tool that tracks client interaction and helps improve your relationship. However, email tracking features are inherent in the software, but you can also create a custom tracking domain. Besides the free extension, you can access a $60/month package, a $90/month one, or a custom plan suited to your needs. The below features are available to help your campaign:

• Branded Links on Domain
• Improvement Tools

Branded Links on Domain

You can create a custom tracking domain to track your clicks, opens, and more. While standard tracking is always available, using the branded links in your domain is more accurate, and it helps make your business look more professional.

Improvement Tools

The improvement tools help you navigate how to approach leads and clients. It’ll present various categories and test your messages and campaigns as you design them.

This software is better for medium to large businesses and those who are more tech-savvy. The email tracking feature isn’t as user-friendly as others, which detracts a bit from its attractiveness.

Pros and Cons of Reply.io

Pros:

• Provides improvement tools
• It lets you create a custom tracking domain
• It allows social automation
• Email validation is available

Cons:

• Slightly complicated to use
• The free version doesn’t give an email tracker

Overview of GMass

GMass is a comprehensive competitor for email tracking and other solutions. There are three packages, the Standard, Premium, and Enterprise plans, costing $19.95, $29.95, and $49.95, respectively. The Team package is a $125 to $1,495/month package, and there’s a free version. Below are some of the tracking features this competitor provides:

• Complete Tracking Statistics
• Campaign Sharing

Complete Tracking Statistics

You can learn everything from click and open rates to bounce, block, and reply rates. This alternative to Snov.io lets you view your campaign dashboard anytime, anywhere, using any device. You always have access to the critical statistics and never wonder whether the recipient interacted with the message.

Campaign Sharing

You can create a comprehensive report using the above dashboard feature and easily share it with associates, teammates, or any other partner. You can visually compare various campaigns and compare them to competitor brands’ results.

This alternative is a good option for small to medium businesses, as it has various options and gives you good value for money.

Pros and Cons of GMass

Pros:

• It provides a free version
• Comprehensive tracking dashboard
• Share and compare your campaigns
• Access the dashboard on any device

Cons:

• Integration can be more complicated than others
• Gmail-exclusive software

Which Is the Best Alternative to Snov.io

Looking at the various alternative options to Snov.io, our top pick is the Hunter MailTracker tool. This tool is perfect for tracking emails without paying for other features and tools you might never use. It provides a comprehensive solution from inside your inbox. The second pick, which comes closest to Hunter’s MailTracker, is GMass, but in our experience, their integrated tracking software isn’t the most intuitive to operate.

Intuit Mailchimp is also a good option to view how successful your campaign is compared to other competitor brands. Lastly, Apollo.io provides basic tracking and lead generation, which is an excellent two-in-one solution for you to consider, depending on your business needs. However, we also love the improvement tools in Reply.io, as they’re an excellent way to improve your campaigns.

Below, we look at which option is better for what purpose:

• Hunter MailTracker – Best Email Tracker Solution
• GMass – Best Value for Money
• Intuit Mailchimp – Best for Contact Management
• Snov.io – Best for Automation
• Reply.io – Best for Improving Campaigns

Another Useful Email Tracking Option to Consider

Before you consider one of these paid options, the Free Email Tracker for Gmail, created by PandaDoc, might be a good option to consider. While this software isn’t a competitor on the same level as the above tools, it offers a much more user-friendly integration. This extension is available on the Chrome Web Store and lets you instantly view whether recipients have read your emails.

You create a free account with PandaDoc and download and install the extension from the Chrome Web Store. Then you link it to your Gmail account, and the software will do the rest. You’ll see two tick marks with every email, which turn green once the recipient has received and reads the email. You can also view how long ago they first opened the email, how many times they viewed it, and the latest timestamp.

Final Thoughts

Email tracking is a helpful feature that allows you to analyze how your clients interact with your campaigns. However, many of these tools and competitor options are expensive or offer much more than you need. That’s why we recommend trying out PandaDoc’s Free Email Tracker for Gmail to see whether it’s something you’d use. This software has excellent usability and barely requires your input to operate as intended.